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Marketing Cases from Emerging Markets

C. Bosangit, Carmela Bosangit Orcid Logo

Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media, Volume: Chapter 20, Pages: 149 - 157

Swansea University Author: Carmela Bosangit Orcid Logo

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DOI (Published version): 10.1007/978-3-642-36861-5_20

Published in: Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media
ISBN: 978-3-642-36860-8 978-3-642-36861-5
Published: 2013
Online Access: http://www.scopus.com/inward/record.url?eid=2-s2.0-84929564232&partnerID=MN8TOARS
URI: https://cronfa.swan.ac.uk/Record/cronfa26742
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first_indexed 2016-03-14T16:32:29Z
last_indexed 2018-02-09T05:09:03Z
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spelling 2016-03-13T18:53:21.8551520 v2 26742 2016-03-13 Marketing Cases from Emerging Markets a588fc8913bc11f15051f96b4192b689 0000-0002-0152-0193 Carmela Bosangit Carmela Bosangit true false 2016-03-13 BBU Book chapter Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media Chapter 20 149 157 978-3-642-36860-8 978-3-642-36861-5 31 12 2013 2013-12-31 10.1007/978-3-642-36861-5_20 http://www.scopus.com/inward/record.url?eid=2-s2.0-84929564232&amp;partnerID=MN8TOARS COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2016-03-13T18:53:21.8551520 2016-03-13T18:51:24.2110274 Faculty of Humanities and Social Sciences School of Management - Accounting and Finance C. Bosangit 1 Carmela Bosangit 0000-0002-0152-0193 2
title Marketing Cases from Emerging Markets
spellingShingle Marketing Cases from Emerging Markets
Carmela Bosangit
title_short Marketing Cases from Emerging Markets
title_full Marketing Cases from Emerging Markets
title_fullStr Marketing Cases from Emerging Markets
title_full_unstemmed Marketing Cases from Emerging Markets
title_sort Marketing Cases from Emerging Markets
author_id_str_mv a588fc8913bc11f15051f96b4192b689
author_id_fullname_str_mv a588fc8913bc11f15051f96b4192b689_***_Carmela Bosangit
author Carmela Bosangit
author2 C. Bosangit
Carmela Bosangit
format Book chapter
container_title Case Study 15: It’s More Fun in Philippines: Riding on the Waves of Social Media
container_volume Chapter 20
container_start_page 149
publishDate 2013
institution Swansea University
isbn 978-3-642-36860-8
978-3-642-36861-5
doi_str_mv 10.1007/978-3-642-36861-5_20
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_title Faculty of Humanities and Social Sciences
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hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Accounting and Finance{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Accounting and Finance
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published_date 2013-12-31T03:32:11Z
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