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The need for speed. The role of trust in rural health and social care innovation / Stephanie Best

International Organisational Behaviour in Healthcare Conference, “Attaining, sustaining and spreading improvement: Art or Science?”

Swansea University Author: Stephanie Best

Abstract

There is a well-established link between service improvement and innovation (Batalden & Splaine 2002) and this paper centres on the process of innovating in rural Wales. The focus is on the role trust plays during innovation and the expected pace of trust development. Interviews with 16 health a...

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Published in: International Organisational Behaviour in Healthcare Conference, “Attaining, sustaining and spreading improvement: Art or Science?”
Published: Cardiff Business School 2016
Online Access: http://business.cardiff.ac.uk/events/obhc-2016
URI: https://cronfa.swan.ac.uk/Record/cronfa29685
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Abstract: There is a well-established link between service improvement and innovation (Batalden & Splaine 2002) and this paper centres on the process of innovating in rural Wales. The focus is on the role trust plays during innovation and the expected pace of trust development. Interviews with 16 health and social care practitioners providing innovative services to rural communities formed the basis for an inductive qualitative study. Participants highlighted the need for trust, in various formats, at specified times during the innovation process. The pre early innovation is identified as an essential phase for creation of trust relationships between health, social care and voluntary sector organisations to ensure swift initiation of innovative practices. It is in this early phase that the speed of innovating and the speed of trust creation are not always found to be compatible leading to a potential mismatch of expectation in service delivery. Furthermore the need to avoid trust disintegration is noted to be of particular importance in the latter stages of an innovative project. The paper considers the implications for organisations working across boundaries in multi-stakeholder networks and the significance of speed of trust building and protection at critical junctures of the innovation process.
Keywords: Trust,speed, innovation, health and social care,
College: College of Human and Health Sciences