No Cover Image

Journal article 1531 views 949 downloads

Pay-per-click advertising: A literature review

Kawaljeet Kaur Kapoor, Yogesh Dwivedi Orcid Logo, Niall C. Piercy

The Marketing Review, Volume: 16, Issue: 2, Pages: 183 - 202

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: The Marketing Review
ISSN: 1469347X
Published: 2016
Online Access: Check full text

Tags: Add Tag
No Tags, Be the first to tag this record!
College: Faculty of Humanities and Social Sciences
Issue: 2
Start Page: 183
End Page: 202