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Pay-per-click advertising: A literature review / Kawaljeet Kaur Kapoor; Yogesh K. Dwivedi; Niall C. Piercy

The Marketing Review, Volume: 16, Issue: 2, Pages: 183 - 202

Swansea University Author: Dwivedi, Yogesh

Published in: The Marketing Review
ISSN: 1469347X
Published: 2016
Online Access: Check full text

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College: School of Management
Issue: 2
Start Page: 183
End Page: 202