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Pay-per-click advertising: A literature review

Kawaljeet Kaur Kapoor, Yogesh Dwivedi Orcid Logo, Niall C. Piercy

The Marketing Review, Volume: 16, Issue: 2, Pages: 183 - 202

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: The Marketing Review
ISSN: 1469347X
Published: 2016
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa31942
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College: School of Management
Issue: 2
Start Page: 183
End Page: 202