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Pay-per-click advertising: A literature review

Kawaljeet Kaur Kapoor, Yogesh Dwivedi Orcid Logo, Niall C. Piercy

The Marketing Review, Volume: 16, Issue: 2, Pages: 183 - 202

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1362/146934716X14636478977557

Published in: The Marketing Review
ISSN: 1469347X
Published: 2016
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URI: https://cronfa.swan.ac.uk/Record/cronfa31942
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last_indexed 2018-04-21T04:24:03Z
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title Pay-per-click advertising: A literature review
spellingShingle Pay-per-click advertising: A literature review
Yogesh Dwivedi
title_short Pay-per-click advertising: A literature review
title_full Pay-per-click advertising: A literature review
title_fullStr Pay-per-click advertising: A literature review
title_full_unstemmed Pay-per-click advertising: A literature review
title_sort Pay-per-click advertising: A literature review
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Kawaljeet Kaur Kapoor
Yogesh Dwivedi
Niall C. Piercy
format Journal article
container_title The Marketing Review
container_volume 16
container_issue 2
container_start_page 183
publishDate 2016
institution Swansea University
issn 1469347X
doi_str_mv 10.1362/146934716X14636478977557
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2016-12-31T03:39:04Z
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