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Journal article 1818 views 1531 downloads

Search engine marketing is not all gold: Insights from Twitter and SEOClerks

Reema Aswani, Arpan Kumar Kar, P. Vigneswara Ilavarasan, Yogesh Dwivedi Orcid Logo

International Journal of Information Management, Volume: 38, Issue: 1, Pages: 107 - 116

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: International Journal of Information Management
ISSN: 0268-4012
Published: Elsevier BV 2018
Online Access: Check full text

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Keywords: Search engine optimization; Search engine marketing; Social media; Twitter analytics; Digital marketing
College: Faculty of Humanities and Social Sciences
Issue: 1
Start Page: 107
End Page: 116