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Search engine marketing is not all gold: Insights from Twitter and SEOClerks

Reema Aswani, Arpan Kumar Kar, P. Vigneswara Ilavarasan, Yogesh Dwivedi Orcid Logo

International Journal of Information Management, Volume: 38, Issue: 1, Pages: 107 - 116

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.ijinfomgt.2017.07.005

Published in: International Journal of Information Management
ISSN: 0268-4012
Published: Elsevier BV 2018
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URI: https://cronfa.swan.ac.uk/Record/cronfa35169
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first_indexed 2017-09-08T18:56:49Z
last_indexed 2023-01-11T14:09:38Z
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spelling 2022-10-26T12:50:57.6795301 v2 35169 2017-09-08 Search engine marketing is not all gold: Insights from Twitter and SEOClerks d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2017-09-08 BBU Journal Article International Journal of Information Management 38 1 107 116 Elsevier BV 0268-4012 Search engine optimization; Search engine marketing; Social media; Twitter analytics; Digital marketing 1 2 2018 2018-02-01 10.1016/j.ijinfomgt.2017.07.005 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T12:50:57.6795301 2017-09-08T15:08:54.6508828 Faculty of Humanities and Social Sciences School of Management - Business Management Reema Aswani 1 Arpan Kumar Kar 2 P. Vigneswara Ilavarasan 3 Yogesh Dwivedi 0000-0002-5547-9990 4 0035169-05102017104128.pdf 35169.pdf 2017-10-05T10:41:28.6870000 Output 689794 application/pdf Accepted Manuscript true 2019-03-23T00:00:00.0000000 18 month embargo. true eng
title Search engine marketing is not all gold: Insights from Twitter and SEOClerks
spellingShingle Search engine marketing is not all gold: Insights from Twitter and SEOClerks
Yogesh Dwivedi
title_short Search engine marketing is not all gold: Insights from Twitter and SEOClerks
title_full Search engine marketing is not all gold: Insights from Twitter and SEOClerks
title_fullStr Search engine marketing is not all gold: Insights from Twitter and SEOClerks
title_full_unstemmed Search engine marketing is not all gold: Insights from Twitter and SEOClerks
title_sort Search engine marketing is not all gold: Insights from Twitter and SEOClerks
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Reema Aswani
Arpan Kumar Kar
P. Vigneswara Ilavarasan
Yogesh Dwivedi
format Journal article
container_title International Journal of Information Management
container_volume 38
container_issue 1
container_start_page 107
publishDate 2018
institution Swansea University
issn 0268-4012
doi_str_mv 10.1016/j.ijinfomgt.2017.07.005
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2018-02-01T03:43:40Z
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