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Measuring social media influencer index- insights from facebook, Twitter and Instagram

Anuja Arora, Shivam Bansal, Chandrashekhar Kandpal, Reema Aswani, Yogesh Dwivedi Orcid Logo

Journal of Retailing and Consumer Services, Volume: 49, Pages: 86 - 101

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2019
Online Access: Check full text

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Keywords: Social media analytics; Influencer; Regression modelling; Internet marketing
College: Faculty of Humanities and Social Sciences
Start Page: 86
End Page: 101