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Measuring social media influencer index- insights from facebook, Twitter and Instagram / Anuja Arora; Shivam Bansal; Chandrashekhar Kandpal; Reema Aswani; Yogesh Dwivedi

Journal of Retailing and Consumer Services, Volume: 49, Pages: 86 - 101

Swansea University Author: Yogesh, Dwivedi

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2019
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa49214
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Start Page: 86
End Page: 101