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Measuring social media influencer index- insights from facebook, Twitter and Instagram

Anuja Arora, Shivam Bansal, Chandrashekhar Kandpal, Reema Aswani, Yogesh Dwivedi Orcid Logo

Journal of Retailing and Consumer Services, Volume: 49, Pages: 86 - 101

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.jretconser.2019.03.012

Published in: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Published: Elsevier BV 2019
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URI: https://cronfa.swan.ac.uk/Record/cronfa49214
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first_indexed 2019-03-18T04:56:20Z
last_indexed 2023-01-11T14:25:09Z
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spelling 2022-10-26T12:21:56.3338247 v2 49214 2019-03-17 Measuring social media influencer index- insights from facebook, Twitter and Instagram d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2019-03-17 BBU Journal Article Journal of Retailing and Consumer Services 49 86 101 Elsevier BV 0969-6989 Social media analytics; Influencer; Regression modelling; Internet marketing 1 7 2019 2019-07-01 10.1016/j.jretconser.2019.03.012 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2022-10-26T12:21:56.3338247 2019-03-17T22:12:21.1644736 Faculty of Humanities and Social Sciences School of Management - Business Management Anuja Arora 1 Shivam Bansal 2 Chandrashekhar Kandpal 3 Reema Aswani 4 Yogesh Dwivedi 0000-0002-5547-9990 5 0049214-17032019223053.pdf MeasuringSocialMediaInfluencerIndexV5.pdf 2019-03-17T22:30:53.8830000 Output 652225 application/pdf Accepted Manuscript true 2020-09-26T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng
title Measuring social media influencer index- insights from facebook, Twitter and Instagram
spellingShingle Measuring social media influencer index- insights from facebook, Twitter and Instagram
Yogesh Dwivedi
title_short Measuring social media influencer index- insights from facebook, Twitter and Instagram
title_full Measuring social media influencer index- insights from facebook, Twitter and Instagram
title_fullStr Measuring social media influencer index- insights from facebook, Twitter and Instagram
title_full_unstemmed Measuring social media influencer index- insights from facebook, Twitter and Instagram
title_sort Measuring social media influencer index- insights from facebook, Twitter and Instagram
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Anuja Arora
Shivam Bansal
Chandrashekhar Kandpal
Reema Aswani
Yogesh Dwivedi
format Journal article
container_title Journal of Retailing and Consumer Services
container_volume 49
container_start_page 86
publishDate 2019
institution Swansea University
issn 0969-6989
doi_str_mv 10.1016/j.jretconser.2019.03.012
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
active_str 0
published_date 2019-07-01T04:00:01Z
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