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Why people use online social media brand communities

Puneet Kaur, Amandeep Dhir, Risto Rajala, Yogesh Dwivedi Orcid Logo

Online Information Review, Volume: 42, Issue: 2, Pages: 205 - 221

Swansea University Author: Yogesh Dwivedi Orcid Logo

Published in: Online Information Review
ISSN: 1468-4527
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa35172
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first_indexed 2017-09-08T18:56:50Z
last_indexed 2019-09-13T20:03:10Z
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title Why people use online social media brand communities
spellingShingle Why people use online social media brand communities
Yogesh Dwivedi
title_short Why people use online social media brand communities
title_full Why people use online social media brand communities
title_fullStr Why people use online social media brand communities
title_full_unstemmed Why people use online social media brand communities
title_sort Why people use online social media brand communities
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Puneet Kaur
Amandeep Dhir
Risto Rajala
Yogesh Dwivedi
format Journal article
container_title Online Information Review
container_volume 42
container_issue 2
container_start_page 205
publishDate 2018
institution Swansea University
issn 1468-4527
doi_str_mv 10.1108/OIR-12-2015-0383
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2018-03-31T03:43:40Z
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