Journal article 688 views 138 downloads
Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Hatice Kizgin 
,
Ahmad Jamal,
Marie-Odile Richard
,
Ahmad Jamal,
Marie-Odile Richard
Journal of Business Research, Volume: 82, Pages: 320 - 329
Swansea University Author:
Hatice Kizgin
-
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DOI (Published version): 10.1016/j.jbusres.2017.09.011
Abstract
Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
| Published in: | Journal of Business Research |
|---|---|
| ISSN: | 0148-2963 |
| Published: |
2018
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa35616 |
| Tags: |
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| Keywords: |
Acculturation attitudes; Ethnic consumers; Bi-dimensional acculturation; Heritage and mainstream culture's food and entertainment products |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
320 |
| End Page: |
329 |