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Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors

Hatice Kizgin Orcid Logo, Ahmad Jamal, Marie-Odile Richard

Journal of Business Research, Volume: 82, Pages: 320 - 329

Swansea University Author: Hatice Kizgin Orcid Logo

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Published in: Journal of Business Research
ISSN: 0148-2963
Published: 2018
Online Access: Check full text

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Keywords: Acculturation attitudes; Ethnic consumers; Bi-dimensional acculturation; Heritage and mainstream culture's food and entertainment products
College: Faculty of Humanities and Social Sciences
Start Page: 320
End Page: 329