Journal article 683 views 133 downloads
Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Journal of Business Research, Volume: 82, Pages: 320 - 329
Swansea University Author: Hatice Kizgin
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DOI (Published version): 10.1016/j.jbusres.2017.09.011
Abstract
Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Published in: | Journal of Business Research |
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ISSN: | 0148-2963 |
Published: |
2018
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa35616 |
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Keywords: |
Acculturation attitudes; Ethnic consumers; Bi-dimensional acculturation; Heritage and mainstream culture's food and entertainment products |
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College: |
Faculty of Humanities and Social Sciences |
Start Page: |
320 |
End Page: |
329 |