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Managerial perspectives on crowdsourcing in the new product development process

Debra Zahay, Nick Hajli Orcid Logo, Debika Sihi

Industrial Marketing Management, Volume: 71, Pages: 41 - 53

Swansea University Author: Nick Hajli Orcid Logo

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Published in: Industrial Marketing Management
ISSN: 00198501
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa38009
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College: Faculty of Humanities and Social Sciences
Start Page: 41
End Page: 53