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Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study / Hannah R. Marriott; Michael D. Williams

Journal of Retailing and Consumer Services, Volume: 42, Pages: 133 - 146

Swansea University Author: Williams, Michael

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2018
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa38909
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Keywords: Mobile shopping; M-shopping; Risk; Trust; Intention; Gender; Age
College: School of Management
Start Page: 133
End Page: 146