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Journal article 1034 views 896 downloads

Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study

Hannah R. Marriott, Michael Williams

Journal of Retailing and Consumer Services, Volume: 42, Pages: 133 - 146

Swansea University Author: Michael Williams

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Published in: Journal of Retailing and Consumer Services
ISSN: 09696989
Published: 2018
Online Access: Check full text

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Keywords: Mobile shopping; M-shopping; Risk; Trust; Intention; Gender; Age
College: Faculty of Humanities and Social Sciences
Start Page: 133
End Page: 146