Journal article 1127 views 308 downloads
Predicting changing pattern: building model for consumer decision making in digital market
Anil Kumar,
Sachin Kumar Mangla,
Sunil Luthra,
Nripendra Rana 
,
Yogesh Dwivedi
,
Yogesh Dwivedi
Journal of Enterprise Information Management, Volume: 31, Issue: 5, Pages: 674 - 703
Swansea University Authors:
Nripendra Rana , Yogesh Dwivedi
-
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DOI (Published version): 10.1108/jeim-01-2018-0003
Abstract
Predicting changing pattern: building model for consumer decision making in digital market
| Published in: | Journal of Enterprise Information Management |
|---|---|
| ISSN: | 1741-0398 |
| Published: |
Emerald
2018
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa39555 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
5 |
| Start Page: |
674 |
| End Page: |
703 |