Journal article 1017 views 298 downloads
Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in
Journal of Retailing and Consumer Services, Volume: 45, Pages: 21 - 32
Swansea University Authors: Nripendra Rana , Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2018.08.002
Abstract
Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in
Published in: | Journal of Retailing and Consumer Services |
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ISSN: | 0969-6989 |
Published: |
Elsevier BV
2018
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa43220 |
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College: |
Faculty of Humanities and Social Sciences |
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Start Page: |
21 |
End Page: |
32 |