Reinventing how Students Engage with Core Marketing Content through Learning Science

Owens, Sarah; Burvill, Samantha; Organ, Kate; Hill, Tom

doi:https://doi.org/

Conference Paper/Proceeding/Abstract 1542 views

Reinventing how Students Engage with Core Marketing Content through Learning Science

Sarah Owens

, Samantha Burvill

, Kate Organ

, Tom Hill

Academy of Marketing Special Session

Swansea University Authors: Sarah Owens , Samantha Burvill , Kate Organ

Published in:	Academy of Marketing Special Session
Published:	Stirling 2018 Academy of Marketing Special Session 2018
Online Access:	https://www.academyofmarketing.org/conference/conference-history/conference-2018/am2018-special-sessions/
URI:	https://cronfa.swan.ac.uk/Record/cronfa48580

first_indexed	2019-01-28T14:03:48Z
last_indexed	2019-02-06T14:04:08Z
id	cronfa48580
recordtype	SURis
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spelling	2019-02-06T11:23:04.5627330 v2 48580 2019-01-28 Reinventing how Students Engage with Core Marketing Content through Learning Science f0cb401078f55f6d7a5fdb1ba5cd3709 0000-0002-1487-5962 Sarah Owens Sarah Owens true false bedfd86256ce4984ab246a3228bb1da2 0000-0003-4893-3371 Samantha Burvill Samantha Burvill true false d6406a28a60bc77b8ecf7e0df7f0cfc3 0000-0003-1731-6119 Kate Organ Kate Organ true false 2019-01-28 CBAE Conference Paper/Proceeding/Abstract Academy of Marketing Special Session 2018 Academy of Marketing Special Session Stirling 3 7 2018 2018-07-03 https://www.academyofmarketing.org/conference/conference-history/conference-2018/am2018-special-sessions/ COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2019-02-06T11:23:04.5627330 2019-01-28T12:08:09.1338244 Sarah Owens 0000-0002-1487-5962 1 Samantha Burvill 0000-0003-4893-3371 2 Kate Organ 0000-0003-1731-6119 3 Tom Hill 4
title	Reinventing how Students Engage with Core Marketing Content through Learning Science
spellingShingle	Reinventing how Students Engage with Core Marketing Content through Learning Science Sarah Owens Samantha Burvill Kate Organ
title_short	Reinventing how Students Engage with Core Marketing Content through Learning Science
title_full	Reinventing how Students Engage with Core Marketing Content through Learning Science
title_fullStr	Reinventing how Students Engage with Core Marketing Content through Learning Science
title_full_unstemmed	Reinventing how Students Engage with Core Marketing Content through Learning Science
title_sort	Reinventing how Students Engage with Core Marketing Content through Learning Science
author_id_str_mv	f0cb401078f55f6d7a5fdb1ba5cd3709 bedfd86256ce4984ab246a3228bb1da2 d6406a28a60bc77b8ecf7e0df7f0cfc3
author_id_fullname_str_mv	f0cb401078f55f6d7a5fdb1ba5cd3709_*_Sarah Owens bedfd86256ce4984ab246a3228bb1da2__Samantha Burvill d6406a28a60bc77b8ecf7e0df7f0cfc3_**_Kate Organ
author	Sarah Owens Samantha Burvill Kate Organ
author2	Sarah Owens Samantha Burvill Kate Organ Tom Hill
format	Conference Paper/Proceeding/Abstract
container_title	Academy of Marketing Special Session
publishDate	2018
institution	Swansea University
publisher	2018 Academy of Marketing Special Session
url	https://www.academyofmarketing.org/conference/conference-history/conference-2018/am2018-special-sessions/
document_store_str	0
active_str	0
published_date	2018-07-03T04:30:48Z
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score	11.090009

Reinventing how Students Engage with Core Marketing Content through Learning Science

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