Journal article 22431 views 302 downloads
Applications of business intelligence and analytics in social media marketing
Nick Hajli 
,
Michel Laroche
,
Michel Laroche
International Journal of Information Management
Swansea University Author:
Nick Hajli
-
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DOI (Published version): 10.1016/j.ijinfomgt.2018.12.014
Abstract
Applications of business intelligence and analytics in social media marketing
| Published in: | International Journal of Information Management |
|---|---|
| ISSN: | 02684012 |
| Published: |
2019
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa48692 |
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| College: |
Faculty of Humanities and Social Sciences |
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