Journal article 811 views 907 downloads
Multichannel integration quality: A systematic review and agenda for future research
Journal of Retailing and Consumer Services, Volume: 49, Pages: 154 - 163
Swansea University Author:
Yogesh Dwivedi
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DOI (Published version): 10.1016/j.jretconser.2019.03.019
Abstract
Multichannel integration quality: A systematic review and agenda for future research
Published in: | Journal of Retailing and Consumer Services |
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ISSN: | 0969-6989 |
Published: |
Elsevier BV
2019
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa49763 |
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Keywords: |
Multichannel integration quality; Cross-channel retailing; Service quality; Multichannel system; Thematic analysis |
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College: |
Faculty of Humanities and Social Sciences |
Start Page: |
154 |
End Page: |
163 |