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Framing the land of the Northern Lights / Paul White; Nigel Morgan; Annette Pritchard; Bente Heimtun

Annals of Tourism Research, Volume: 78, Start page: 102739

Swansea University Author: Paul, White

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Abstract

Developing affinities between the production and consumption of people and place is crucial for the promotion of tourism. This paper troubles front and backstage distinctions of place and its media representation to examine how destinations are framed and explore the power of the imaginary in shapin...

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Published in: Annals of Tourism Research
ISSN: 01607383
Published: 2019
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa50811
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Abstract: Developing affinities between the production and consumption of people and place is crucial for the promotion of tourism. This paper troubles front and backstage distinctions of place and its media representation to examine how destinations are framed and explore the power of the imaginary in shaping how individuals apprehend and create social worlds. Bringing critical discourse analysis together with stakeholder interviews, we scrutinise an influential television travel documentary as an instrument of cultural pedagogy, which creates, recycles, and re-enacts a tourism imaginary. The paper’s distinctive contribution is the exloration of the multiple means through which travel journalism performs enrolment work through imagined portrayals of people and place within globalised cultural texts by highlighting the multi-dimensional workings of power in and through a framing of Northern Norway.
Keywords: Film-tourism; framing; discourse; imaginary; power; Arctic; Norway.
College: School of Management
Start Page: 102739