Journal article 781 views 920 downloads
Editorial introduction: Advances in theory and practice of digital marketing
Yogesh Dwivedi 
,
Nripendra P. Rana,
Emma L. Slade,
Nitish Singh,
Hatice Kizgin
,
Nripendra P. Rana,
Emma L. Slade,
Nitish Singh,
Hatice Kizgin
Journal of Retailing and Consumer Services, Start page: 101909
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND).
Download (106.51KB)
DOI (Published version): 10.1016/j.jretconser.2019.101909
Abstract
Editorial introduction: Advances in theory and practice of digital marketing
| Published in: | Journal of Retailing and Consumer Services |
|---|---|
| ISSN: | 09696989 |
| Published: |
2019
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa51700 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Start Page: |
101909 |