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Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence

Aydin Farrokhi, Farid Shirazi, Nick Hajli Orcid Logo, Mina Tajvidi

Industrial Marketing Management, Volume: 91, Pages: 257 - 273

Swansea University Author: Nick Hajli Orcid Logo

  • Accepted Manuscript under embargo until: 6th October 2022
Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV 2020
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa55363
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Keywords: Big data; Artificial intelligence; Machine learning; Data mining; Sentiment analytics
College: School of Management
Start Page: 257
End Page: 273