Journal article 932 views 512 downloads
Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence
Industrial Marketing Management, Volume: 91, Pages: 257 - 273
Swansea University Author: Nick Hajli
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DOI (Published version): 10.1016/j.indmarman.2020.09.015
Abstract
Using artificial intelligence to detect crisis related to events: Decision making in B2B by artificial intelligence
Published in: | Industrial Marketing Management |
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ISSN: | 0019-8501 |
Published: |
Elsevier BV
2020
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa55363 |
Keywords: |
Big data; Artificial intelligence; Machine learning; Data mining; Sentiment analytics |
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College: |
Faculty of Humanities and Social Sciences |
Start Page: |
257 |
End Page: |
273 |