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Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

Runyue Han, Hugo K.S. Lam, Yuanzhu Zhan, Yichuan Wang, Yogesh Dwivedi Orcid Logo, Kim Hua Tan

Industrial Management & Data Systems, Volume: 121, Issue: 12

Swansea University Author: Yogesh Dwivedi Orcid Logo

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Published in: Industrial Management & Data Systems
ISSN: 0263-5577
Published: Emerald 2021
Online Access: Check full text

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Keywords: Artificial intelligence, business-to-business marketing, innovation, systematic literature review, bibliometric analysis, content analysis
College: Faculty of Humanities and Social Sciences
Issue: 12