Journal article 921 views 2179 downloads
Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions
Runyue Han,
Hugo K.S. Lam,
Yuanzhu Zhan,
Yichuan Wang,
Yogesh Dwivedi 
,
Kim Hua Tan
,
Kim Hua Tan
Industrial Management & Data Systems, Volume: 121, Issue: 12
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Released under the terms of a Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0)
Download (1.04MB)
DOI (Published version): 10.1108/imds-05-2021-0300
Abstract
Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions
| Published in: | Industrial Management & Data Systems |
|---|---|
| ISSN: | 0263-5577 |
| Published: |
Emerald
2021
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa57462 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Keywords: |
Artificial intelligence, business-to-business marketing, innovation, systematic literature review, bibliometric analysis, content analysis |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
12 |