Book chapter 415 views
How Social Commerce Emerged
Handbook of Research on Integrating Social Media into Strategic Marketing, Pages: 1 - 16
Swansea University Author: Nick Hajli
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DOI (Published version): 10.4018/978-1-4666-8353-2.ch001
Abstract
How Social Commerce Emerged
Published in: | Handbook of Research on Integrating Social Media into Strategic Marketing |
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ISBN: | 9781466683532 9781466683549 |
ISSN: | 2327-5502 2327-5529 |
Published: |
IGI Global
2015
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa58410 |
College: |
Faculty of Humanities and Social Sciences |
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Start Page: |
1 |
End Page: |
16 |