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Does Web Advertising Work? Memory for Print vs. Online Media

S. Shyam Sundar, Sunetra Narayan, Rafael Obregon, Charu Uppal

Journalism & Mass Communication Quarterly, Volume: 75, Issue: 4, Pages: 822 - 835

Swansea University Author: Charu Uppal

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Published in: Journalism & Mass Communication Quarterly
ISSN: 1077-6990 2161-430X
Published: SAGE Publications 1998
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa58690
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Item Description: The paper was honoured with the best paper award in AEJMC- Association for Education in Journalism and Mass Communication, 1998.
College: College of Arts and Humanities
Issue: 4
Start Page: 822
End Page: 835