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Does Web Advertising Work? Memory for Print vs. Online Media

S. Shyam Sundar, Sunetra Narayan, Rafael Obregon, Charu Uppal

Journalism & Mass Communication Quarterly, Volume: 75, Issue: 4, Pages: 822 - 835

Swansea University Author: Charu Uppal

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DOI (Published version): 10.1177/107769909807500414

Published in: Journalism & Mass Communication Quarterly
ISSN: 1077-6990 2161-430X
Published: SAGE Publications 1998
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URI: https://cronfa.swan.ac.uk/Record/cronfa58690
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first_indexed 2021-11-17T12:17:12Z
last_indexed 2021-12-08T04:18:55Z
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spelling 2021-12-07T12:48:45.6766262 v2 58690 2021-11-17 Does Web Advertising Work? Memory for Print vs. Online Media 6c13edc929cf7fc4ec47f4a4257c1b36 Charu Uppal Charu Uppal true false 2021-11-17 AMED Journal Article Journalism & Mass Communication Quarterly 75 4 822 835 SAGE Publications 1077-6990 2161-430X 1 12 1998 1998-12-01 10.1177/107769909807500414 The paper was honoured with the best paper award in AEJMC- Association for Education in Journalism and Mass Communication, 1998. COLLEGE NANME Media COLLEGE CODE AMED Swansea University 2021-12-07T12:48:45.6766262 2021-11-17T12:14:20.1928837 Faculty of Humanities and Social Sciences School of Culture and Communication - Media, Communications, Journalism and PR S. Shyam Sundar 1 Sunetra Narayan 2 Rafael Obregon 3 Charu Uppal 4
title Does Web Advertising Work? Memory for Print vs. Online Media
spellingShingle Does Web Advertising Work? Memory for Print vs. Online Media
Charu Uppal
title_short Does Web Advertising Work? Memory for Print vs. Online Media
title_full Does Web Advertising Work? Memory for Print vs. Online Media
title_fullStr Does Web Advertising Work? Memory for Print vs. Online Media
title_full_unstemmed Does Web Advertising Work? Memory for Print vs. Online Media
title_sort Does Web Advertising Work? Memory for Print vs. Online Media
author_id_str_mv 6c13edc929cf7fc4ec47f4a4257c1b36
author_id_fullname_str_mv 6c13edc929cf7fc4ec47f4a4257c1b36_***_Charu Uppal
author Charu Uppal
author2 S. Shyam Sundar
Sunetra Narayan
Rafael Obregon
Charu Uppal
format Journal article
container_title Journalism & Mass Communication Quarterly
container_volume 75
container_issue 4
container_start_page 822
publishDate 1998
institution Swansea University
issn 1077-6990
2161-430X
doi_str_mv 10.1177/107769909807500414
publisher SAGE Publications
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Culture and Communication - Media, Communications, Journalism and PR{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Culture and Communication - Media, Communications, Journalism and PR
document_store_str 0
active_str 0
published_date 1998-12-01T04:15:25Z
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score 10.998093

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