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Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic
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Nick Hajli
Journal of Theoretical and Applied Electronic Commerce Research, Volume: 17, Issue: 1, Pages: 104 - 121
Swansea University Authors:
Daniel Rees , Nick Hajli
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DOI (Published version): 10.3390/jtaer17010006
Abstract
Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social...
| Published in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| ISSN: | 0718-1876 |
| Published: |
MDPI AG
2022
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa59090 |
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| Abstract: |
Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social support theory, the purpose of this study was to investigate the impact of situational influences during the COVID-19 pandemic on online purchase intention across the big five personality traits. The data were collected via online survey. The sample consisted of 349 social commerce website users in the UK. The model was tested using Partial Least Squares-Structured Equation Modelling (PLS-SEM). The results showed the different cohorts of buying intention on social commerce websites. Social support does not impact online purchase intention, while other situational factors do. Moreover, the model varied across the big five personality traits. The study substantially contributes to social commerce by investigating the social support and situational influences across different types of personality traits on online purchase intention during the pandemic. |
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| Keywords: |
COVID-19 pandemic, personality traits, situational, influences, social commerce, social support |
| College: |
Faculty of Humanities and Social Sciences |
| Funders: |
The data collection was funded by the Scientific Research and Graduate Studies at Yarmouk
University, Irbid, Jordan. The funding number is BD/119/12/5148 |
| Issue: |
1 |
| Start Page: |
104 |
| End Page: |
121 |