No Cover Image

Journal article 291 views

Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception

Jinhua Zhang Orcid Logo, Rong Huang Orcid Logo, Qian Chen, Guoqing Zhao

Journal of Hospitality and Tourism Management, Volume: 51, Pages: 156 - 164

Swansea University Author: Guoqing Zhao

Full text not available from this repository: check for access using links below.

Abstract

This study aims to explore Chinese residents’ outbound travel intentions and preparations in the post-pandemic world that are influenced by media coverage and risk perception. A conceptual model is proposed to test the structural relationships among media coverage, risk perception, outbound travel i...

Full description

Published in: Journal of Hospitality and Tourism Management
ISSN: 1447-6770
Published: Elsevier BV 2022
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa62343
Tags: Add Tag
No Tags, Be the first to tag this record!
Abstract: This study aims to explore Chinese residents’ outbound travel intentions and preparations in the post-pandemic world that are influenced by media coverage and risk perception. A conceptual model is proposed to test the structural relationships among media coverage, risk perception, outbound travel intentions and preparations. This study administered an online survey to Chinese residents who had outbound travel experiences, and a total of 441 valid responses were collected for data analysis. The results indicated that media coverage exerted significant impact on cognitive and affective risk perceptions, outbound travel intentions and preparations. Furthermore, cognitive risk perception was positively related to affective risk perception, which significantly influenced outbound travel intentions and preparations. Outbound travel intentions were verified as the determinant of outbound travel preparations. Additionally, the mediating roles of affective risk perception and outbound travel intentions were confirmed. This study is amongst the first to introduce the concept of outbound travel preparations as a new research avenue for post-pandemic outbound travel behaviour.
Keywords: Outbound travel intentions; Outbound travel preparations; Post-pandemic; Media coverage; Risk perception
College: Faculty of Humanities and Social Sciences
Start Page: 156
End Page: 164