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Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception

Jinhua Zhang Orcid Logo, Rong Huang Orcid Logo, Qian Chen, Guoqing Zhao Orcid Logo

Journal of Hospitality and Tourism Management, Volume: 51, Pages: 156 - 164

Swansea University Author: Guoqing Zhao Orcid Logo

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DOI (Published version): 10.1016/j.jhtm.2022.03.007

Abstract

This study aims to explore Chinese residents’ outbound travel intentions and preparations in the post-pandemic world that are influenced by media coverage and risk perception. A conceptual model is proposed to test the structural relationships among media coverage, risk perception, outbound travel i...

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Published in: Journal of Hospitality and Tourism Management
ISSN: 1447-6770
Published: Elsevier BV 2022
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URI: https://cronfa.swan.ac.uk/Record/cronfa62343
first_indexed 2023-01-17T12:16:52Z
last_indexed 2023-02-18T04:13:55Z
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spelling 2023-02-17T15:22:44.9623529 v2 62343 2023-01-17 Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception 2ff29aa347835abe2af6d98fa89064b4 0009-0003-9537-9016 Guoqing Zhao Guoqing Zhao true false 2023-01-17 CBAE This study aims to explore Chinese residents’ outbound travel intentions and preparations in the post-pandemic world that are influenced by media coverage and risk perception. A conceptual model is proposed to test the structural relationships among media coverage, risk perception, outbound travel intentions and preparations. This study administered an online survey to Chinese residents who had outbound travel experiences, and a total of 441 valid responses were collected for data analysis. The results indicated that media coverage exerted significant impact on cognitive and affective risk perceptions, outbound travel intentions and preparations. Furthermore, cognitive risk perception was positively related to affective risk perception, which significantly influenced outbound travel intentions and preparations. Outbound travel intentions were verified as the determinant of outbound travel preparations. Additionally, the mediating roles of affective risk perception and outbound travel intentions were confirmed. This study is amongst the first to introduce the concept of outbound travel preparations as a new research avenue for post-pandemic outbound travel behaviour. Journal Article Journal of Hospitality and Tourism Management 51 156 164 Elsevier BV 1447-6770 Outbound travel intentions; Outbound travel preparations; Post-pandemic; Media coverage; Risk perception 1 6 2022 2022-06-01 10.1016/j.jhtm.2022.03.007 COLLEGE NANME Management School COLLEGE CODE CBAE Swansea University 2023-02-17T15:22:44.9623529 2023-01-17T12:14:51.5961117 Faculty of Humanities and Social Sciences School of Management - Business Management Jinhua Zhang 0000-0002-0182-4306 1 Rong Huang 0000-0002-6061-9329 2 Qian Chen 3 Guoqing Zhao 0009-0003-9537-9016 4
title Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception
spellingShingle Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception
Guoqing Zhao
title_short Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception
title_full Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception
title_fullStr Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception
title_full_unstemmed Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception
title_sort Post-pandemic outbound travel intentions and preparations of Chinese residents: The effects of media coverage and risk perception
author_id_str_mv 2ff29aa347835abe2af6d98fa89064b4
author_id_fullname_str_mv 2ff29aa347835abe2af6d98fa89064b4_***_Guoqing Zhao
author Guoqing Zhao
author2 Jinhua Zhang
Rong Huang
Qian Chen
Guoqing Zhao
format Journal article
container_title Journal of Hospitality and Tourism Management
container_volume 51
container_start_page 156
publishDate 2022
institution Swansea University
issn 1447-6770
doi_str_mv 10.1016/j.jhtm.2022.03.007
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 0
active_str 0
description This study aims to explore Chinese residents’ outbound travel intentions and preparations in the post-pandemic world that are influenced by media coverage and risk perception. A conceptual model is proposed to test the structural relationships among media coverage, risk perception, outbound travel intentions and preparations. This study administered an online survey to Chinese residents who had outbound travel experiences, and a total of 441 valid responses were collected for data analysis. The results indicated that media coverage exerted significant impact on cognitive and affective risk perceptions, outbound travel intentions and preparations. Furthermore, cognitive risk perception was positively related to affective risk perception, which significantly influenced outbound travel intentions and preparations. Outbound travel intentions were verified as the determinant of outbound travel preparations. Additionally, the mediating roles of affective risk perception and outbound travel intentions were confirmed. This study is amongst the first to introduce the concept of outbound travel preparations as a new research avenue for post-pandemic outbound travel behaviour.
published_date 2022-06-01T08:17:51Z
_version_ 1822026913500102656
score 11.085372

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