Journal article 66 views 3 downloads
Virtual reality vs traditional previews: the role of self-construal in customer decision-making
M. S. Balaji,
Yangyang Jiang,
Yogesh Dwivedi 
,
Abhishek Behl,
Kokil Jain
,
Abhishek Behl,
Kokil Jain
International Journal of Contemporary Hospitality Management
Swansea University Author:
Yogesh Dwivedi
-
PDF | Accepted Manuscript
Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/ijchm-10-2023-1578
Abstract
Virtual reality vs traditional previews: the role of self-construal in customer decision-making
| Published in: | International Journal of Contemporary Hospitality Management |
|---|---|
| ISSN: | 0959-6119 0959-6119 |
| Published: |
Emerald
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| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa66558 |
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| Keywords: |
Virtual reality, Preview mode, Pre-consumption, Mental imagery, Being hooked,Customer journey |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |