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Privacy‐preserving targeted mobile advertising: requirements, design and a prototype implementation

Yang Liu Orcid Logo, Andrew Simpson

Software: Practice and Experience, Volume: 46, Issue: 12, Pages: 1657 - 1684

Swansea University Author: Yang Liu Orcid Logo

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DOI (Published version): 10.1002/spe.2403

Published in: Software: Practice and Experience
ISSN: 0038-0644 1097-024X
Published: Wiley 2016
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URI: https://cronfa.swan.ac.uk/Record/cronfa67214
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Keywords: targeted advertising; privacy; mobile devices; Android
College: Faculty of Science and Engineering
Issue: 12
Start Page: 1657
End Page: 1684