Journal article 23 views
Privacy‐preserving targeted mobile advertising: requirements, design and a prototype implementation
Software: Practice and Experience, Volume: 46, Issue: 12, Pages: 1657 - 1684
Swansea University Author:
Yang Liu
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DOI (Published version): 10.1002/spe.2403
Abstract
Privacy‐preserving targeted mobile advertising: requirements, design and a prototype implementation
Published in: | Software: Practice and Experience |
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ISSN: | 0038-0644 1097-024X |
Published: |
Wiley
2016
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67214 |
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Keywords: |
targeted advertising; privacy; mobile devices; Android |
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College: |
Faculty of Science and Engineering |
Issue: |
12 |
Start Page: |
1657 |
End Page: |
1684 |