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Customer-Centricity in Organized Retailing
Swansea University Author: Jishnu Bhattacharyya
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DOI (Published version): 10.1007/978-981-19-3593-0
Abstract
Customer-Centricity in Organized Retailing
ISBN: | 9789811935923 9789811935930 |
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Published: |
Singapore
Springer Nature Singapore
2023
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67306 |
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Keywords: |
Customer Centricity; Organized Retail; Retail Strategy; Patronage Intention; Shopping Motivation |
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College: |
Faculty of Humanities and Social Sciences |