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Conference Paper/Proceeding/Abstract 31 views

Predicting a way of Preventing Churn in Telecommunications: A Customer Churn Modelling using Probit Regression Analysis

Jishnu Bhattacharyya Orcid Logo, Manoj Kumar Dash, Ben Krishna MU

IIM Indore-NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age

Swansea University Author: Jishnu Bhattacharyya Orcid Logo

Published in: IIM Indore-NASMEI Summer Marketing Information Systems Conference: Smart Marketing in the Digital Age
Published: Indore, India 2019
URI: https://cronfa.swan.ac.uk/Record/cronfa67424
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Item Description: Paper presentation
College: Faculty of Humanities and Social Sciences