A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
| Date first appeared online | |
| DOI | |
| Authors | Bhattacharyya J. |
| Journal Name | 1st PAN IIT International Management Conference |
| Volume |
| Date first appeared online | |
| DOI | |
| Authors | Bhattacharyya J. |
| Journal Name | 1st PAN IIT International Management Conference |
| Volume |