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Conference Paper/Proceeding/Abstract 28 views

A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts

Jishnu Bhattacharyya Orcid Logo, Ben Krishna MU

1st PAN IIT International Management Conference

Swansea University Author: Jishnu Bhattacharyya Orcid Logo

Published in: 1st PAN IIT International Management Conference
Published: Roorkee, India 2018
URI: https://cronfa.swan.ac.uk/Record/cronfa67427
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first_indexed 2024-08-22T11:40:34Z
last_indexed 2024-08-22T11:40:34Z
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title A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
spellingShingle A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
Jishnu Bhattacharyya
title_short A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
title_full A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
title_fullStr A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
title_full_unstemmed A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
title_sort A Perspective: The evolution of social media and marketing, the need to readdress traditional concepts
author_id_str_mv 2ec4d858ecc8857b7ceac5c14d74cc6d
author_id_fullname_str_mv 2ec4d858ecc8857b7ceac5c14d74cc6d_***_Jishnu Bhattacharyya
author Jishnu Bhattacharyya
author2 Jishnu Bhattacharyya
Ben Krishna MU
format Conference Paper/Proceeding/Abstract
container_title 1st PAN IIT International Management Conference
publishDate 2018
institution Swansea University
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2018-11-30T12:40:34Z
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