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Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?

Grace Hollinrake, Sophia Komninou Orcid Logo, Amy Brown Orcid Logo

Maternal & Child Nutrition, Volume: 20, Issue: 4

Swansea University Authors: Grace Hollinrake, Sophia Komninou Orcid Logo, Amy Brown Orcid Logo

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DOI (Published version): 10.1111/mcn.13689

Abstract

It is recommended that infants are introduced to complementary foods from 6 months old, moving from a solely milk diet to eating a family diet by 12 months old. Although home cooking of family foods is recommended, a rapidly growing market producing baby food products (BFP) such as jars, pouches and...

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Published in: Maternal & Child Nutrition
ISSN: 1740-8695 1740-8709
Published: Wiley 2024
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URI: https://cronfa.swan.ac.uk/Record/cronfa67738
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Although home cooking of family foods is recommended, a rapidly growing market producing baby food products (BFP) such as jars, pouches and snacks has developed. These are often accompanied by marketing claims around nutritional, health and developmental impacts despite research highlighting high sugar content. Although numerous studies have explored drivers of infant formula choice and use, little research has examined the drivers of BFP use. This study used an online survey for United Kingdom parents of infants aged 4–12 months to explore use of BFP alongside perceptions and drivers to purchase products. Overall, 271 parents participated (173 used BFP and 98 did not), with a descriptive analysis of closed items and a thematic analysis for open ended text conducted. The top motivators for using BFP were convenience, time saving, and baby's perceived enjoyment of products. The most purchased puree was fruit based and the most purchased baby snacks were vegetable puffs/sticks, with snack purchases being more common than purees in this sample. Aspects such as perceived healthiness drove choice, with snack foods being seen to enhance self‐feeding skills, appetite regulation and motor development. Those who did not use BFP did not trust them and preferred to feed their baby home cooked foods. 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spelling v2 67738 2024-09-19 Use of baby food products during the complementary feeding period: What factors drive parents' choice of products? 5604ef585e7cf0cf80f68c99ca7e5ed7 Grace Hollinrake Grace Hollinrake true false ae112e20f29a2a4b0acdfb3abb2ec6a9 0000-0002-3835-8302 Sophia Komninou Sophia Komninou true false 37aea6965461cb0510473d109411a0c3 0000-0002-0438-0157 Amy Brown Amy Brown true false 2024-09-19 HSOC It is recommended that infants are introduced to complementary foods from 6 months old, moving from a solely milk diet to eating a family diet by 12 months old. Although home cooking of family foods is recommended, a rapidly growing market producing baby food products (BFP) such as jars, pouches and snacks has developed. These are often accompanied by marketing claims around nutritional, health and developmental impacts despite research highlighting high sugar content. Although numerous studies have explored drivers of infant formula choice and use, little research has examined the drivers of BFP use. This study used an online survey for United Kingdom parents of infants aged 4–12 months to explore use of BFP alongside perceptions and drivers to purchase products. Overall, 271 parents participated (173 used BFP and 98 did not), with a descriptive analysis of closed items and a thematic analysis for open ended text conducted. The top motivators for using BFP were convenience, time saving, and baby's perceived enjoyment of products. The most purchased puree was fruit based and the most purchased baby snacks were vegetable puffs/sticks, with snack purchases being more common than purees in this sample. Aspects such as perceived healthiness drove choice, with snack foods being seen to enhance self‐feeding skills, appetite regulation and motor development. Those who did not use BFP did not trust them and preferred to feed their baby home cooked foods. The findings are important for professionals working with parents, to support them through the transition to solid foods, particularly around raising awareness of marketing techniques and how to check content of foods to make a more informed choice. Journal Article Maternal & Child Nutrition 20 4 Wiley 1740-8695 1740-8709 Advertising, baby food, baby food products, complementary feeding, health halo claims, infant feeding, parents 9 9 2024 2024-09-09 10.1111/mcn.13689 COLLEGE NANME Health and Social Care School COLLEGE CODE HSOC Swansea University SU Library paid the OA fee (TA Institutional Deal) Swansea University 2024-09-19T15:19:42.8690540 2024-09-19T15:06:22.5430975 Faculty of Medicine, Health and Life Sciences School of Health and Social Care - Public Health Grace Hollinrake 1 Sophia Komninou 0000-0002-3835-8302 2 Amy Brown 0000-0002-0438-0157 3 67738__31398__d81c4164bc814ff6867a787e2d367a9b.pdf 67738.VOR.pdf 2024-09-19T15:15:49.9968185 Output 1104154 application/pdf Version of Record true © 2024 The Author(s). This is an open access article under the terms of the Creative Commons Attribution License (CC-BY 4.0). true eng http://creativecommons.org/licenses/by/4.0/
title Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?
spellingShingle Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?
Grace Hollinrake
Sophia Komninou
Amy Brown
title_short Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?
title_full Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?
title_fullStr Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?
title_full_unstemmed Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?
title_sort Use of baby food products during the complementary feeding period: What factors drive parents' choice of products?
author_id_str_mv 5604ef585e7cf0cf80f68c99ca7e5ed7
ae112e20f29a2a4b0acdfb3abb2ec6a9
37aea6965461cb0510473d109411a0c3
author_id_fullname_str_mv 5604ef585e7cf0cf80f68c99ca7e5ed7_***_Grace Hollinrake
ae112e20f29a2a4b0acdfb3abb2ec6a9_***_Sophia Komninou
37aea6965461cb0510473d109411a0c3_***_Amy Brown
author Grace Hollinrake
Sophia Komninou
Amy Brown
author2 Grace Hollinrake
Sophia Komninou
Amy Brown
format Journal article
container_title Maternal & Child Nutrition
container_volume 20
container_issue 4
publishDate 2024
institution Swansea University
issn 1740-8695
1740-8709
doi_str_mv 10.1111/mcn.13689
publisher Wiley
college_str Faculty of Medicine, Health and Life Sciences
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hierarchy_top_id facultyofmedicinehealthandlifesciences
hierarchy_top_title Faculty of Medicine, Health and Life Sciences
hierarchy_parent_id facultyofmedicinehealthandlifesciences
hierarchy_parent_title Faculty of Medicine, Health and Life Sciences
department_str School of Health and Social Care - Public Health{{{_:::_}}}Faculty of Medicine, Health and Life Sciences{{{_:::_}}}School of Health and Social Care - Public Health
document_store_str 1
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description It is recommended that infants are introduced to complementary foods from 6 months old, moving from a solely milk diet to eating a family diet by 12 months old. Although home cooking of family foods is recommended, a rapidly growing market producing baby food products (BFP) such as jars, pouches and snacks has developed. These are often accompanied by marketing claims around nutritional, health and developmental impacts despite research highlighting high sugar content. Although numerous studies have explored drivers of infant formula choice and use, little research has examined the drivers of BFP use. This study used an online survey for United Kingdom parents of infants aged 4–12 months to explore use of BFP alongside perceptions and drivers to purchase products. Overall, 271 parents participated (173 used BFP and 98 did not), with a descriptive analysis of closed items and a thematic analysis for open ended text conducted. The top motivators for using BFP were convenience, time saving, and baby's perceived enjoyment of products. The most purchased puree was fruit based and the most purchased baby snacks were vegetable puffs/sticks, with snack purchases being more common than purees in this sample. Aspects such as perceived healthiness drove choice, with snack foods being seen to enhance self‐feeding skills, appetite regulation and motor development. Those who did not use BFP did not trust them and preferred to feed their baby home cooked foods. The findings are important for professionals working with parents, to support them through the transition to solid foods, particularly around raising awareness of marketing techniques and how to check content of foods to make a more informed choice.
published_date 2024-09-09T15:19:42Z
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