Journal article 373 views
Cooperative marketing associations: an investigation into the causes of effectiveness
Adrian Palmer
Journal of Strategic Marketing, Volume: 10, Issue: 2, Pages: 135 - 156
Swansea University Author: Adrian Palmer
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DOI (Published version): 10.1080/09652540210125288
Abstract
Cooperative marketing associations: an investigation into the causes of effectiveness
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
2002
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa6982 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
135 |
| End Page: |
156 |