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Cooperative marketing associations: an investigation into the causes of effectiveness

Adrian Palmer

Journal of Strategic Marketing, Volume: 10, Issue: 2, Pages: 135 - 156

Swansea University Author: Adrian Palmer

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DOI (Published version): 10.1080/09652540210125288

Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: 2002
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URI: https://cronfa.swan.ac.uk/Record/cronfa6982
first_indexed 2013-07-23T11:56:59Z
last_indexed 2018-02-09T04:34:41Z
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spelling 2011-10-01T00:00:00.0000000 v2 6982 2012-01-30 Cooperative marketing associations: an investigation into the causes of effectiveness e508405c78d7aa3b6f7c3ab41a557536 Adrian Palmer Adrian Palmer true false 2012-01-30 Journal Article Journal of Strategic Marketing 10 2 135 156 0965-254X 1466-4488 31 12 2002 2002-12-31 10.1080/09652540210125288 COLLEGE NANME COLLEGE CODE Swansea University 2011-10-01T00:00:00.0000000 2012-01-30T17:46:26.3470000 Faculty of Humanities and Social Sciences School of Management - Business Management Adrian Palmer 1
title Cooperative marketing associations: an investigation into the causes of effectiveness
spellingShingle Cooperative marketing associations: an investigation into the causes of effectiveness
Adrian Palmer
title_short Cooperative marketing associations: an investigation into the causes of effectiveness
title_full Cooperative marketing associations: an investigation into the causes of effectiveness
title_fullStr Cooperative marketing associations: an investigation into the causes of effectiveness
title_full_unstemmed Cooperative marketing associations: an investigation into the causes of effectiveness
title_sort Cooperative marketing associations: an investigation into the causes of effectiveness
author_id_str_mv e508405c78d7aa3b6f7c3ab41a557536
author_id_fullname_str_mv e508405c78d7aa3b6f7c3ab41a557536_***_Adrian Palmer
author Adrian Palmer
author2 Adrian Palmer
format Journal article
container_title Journal of Strategic Marketing
container_volume 10
container_issue 2
container_start_page 135
publishDate 2002
institution Swansea University
issn 0965-254X
1466-4488
doi_str_mv 10.1080/09652540210125288
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2002-12-31T04:31:51Z
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