Journal article 1251 views
High quality and low cost: the lean service centre
European Journal of Marketing, Volume: 43, Issue: 11/12, Pages: 1477 - 1497
Swansea University Authors: Niall Piercy, Nicholas Rich
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DOI (Published version): 10.1108/03090560910989993
Abstract
High quality and low cost: the lean service centre
Published in: | European Journal of Marketing |
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ISSN: | 0309-0566 |
Published: |
2009
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa14706 |
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College: |
Faculty of Humanities and Social Sciences |
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Issue: |
11/12 |
Start Page: |
1477 |
End Page: |
1497 |