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Journal article 853 views

High quality and low cost: the lean service centre

Niall Piercy, Nick Rich, Nicholas Rich Orcid Logo

European Journal of Marketing, Volume: 43, Issue: 11/12, Pages: 1477 - 1497

Swansea University Authors: Niall Piercy, Nicholas Rich Orcid Logo

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Published in: European Journal of Marketing
ISSN: 0309-0566
Published: 2009
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Issue: 11/12
Start Page: 1477
End Page: 1497