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High quality and low cost: the lean service centre / Niall Piercy, Nick Rich, Nicholas Rich

European Journal of Marketing, Volume: 43, Issue: 11/12, Pages: 1477 - 1497

Swansea University Authors: Niall Piercy, Nicholas Rich

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Published in: European Journal of Marketing
ISSN: 0309-0566
Published: 2009
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College: School of Management
Issue: 11/12
Start Page: 1477
End Page: 1497