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The implications of lean operations for sales strategy: from sales-force to marketing-force / Niall Piercy; Nick Rich; Nicholas Rich

Journal of Strategic Marketing, Volume: 17, Issue: 3-4

Swansea University Authors: Niall, Piercy, Nicholas, Rich

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Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: 2009
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College: School of Management
Issue: 3-4
End Page: 255