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The implications of lean operations for sales strategy: from sales-force to marketing-force

Niall Piercy, Nick Rich, Nicholas Rich Orcid Logo

Journal of Strategic Marketing, Volume: 17, Issue: 3-4

Swansea University Authors: Niall Piercy, Nicholas Rich Orcid Logo

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Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: 2009
Online Access: Check full text

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College: Faculty of Humanities and Social Sciences
Issue: 3-4
End Page: 255