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Strategic marketing and operations relationships: the case of the lean enterprise

Niall Piercy, Nick Rich

Journal of Strategic Marketing, Volume: 12, Issue: 3

Swansea University Author: Niall Piercy

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Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: 2004
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College: Faculty of Humanities and Social Sciences
Issue: 3
End Page: 161