Journal article 516 views
Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
Niall Piercy
The Marketing Review, Volume: 10, Issue: 4
Swansea University Author: Niall Piercy
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1362/146934710X541311
Abstract
Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
Published in: | The Marketing Review |
---|---|
ISSN: | 1469-347X |
Published: |
2010
|
Online Access: |
Check full text
|
URI: | https://cronfa.swan.ac.uk/Record/cronfa14721 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
College: |
Faculty of Humanities and Social Sciences |
---|---|
Issue: |
4 |
End Page: |
351 |