Journal article 798 views
Improving marketing–operations cross-functional relationships
Niall Piercy
Journal of Strategic Marketing, Volume: 18, Issue: 4
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1080/09652541003768095
Abstract
Improving marketing–operations cross-functional relationships
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
2010
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14713 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
4 |
| End Page: |
356 |