Journal article 599 views
Positive management of marketing-operations relationships: the case of an internet retail SME
Niall Piercy
Journal of Marketing Management, Volume: 25, Issue: 5-6, Pages: 551 - 570
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1362/026725709X461858
Abstract
Positive management of marketing-operations relationships: the case of an internet retail SME
| Published in: | Journal of Marketing Management |
|---|---|
| ISSN: | 0267-257X 1472-1376 |
| Published: |
2009
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14708 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
5-6 |
| Start Page: |
551 |
| End Page: |
570 |