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Positive management of marketing-operations relationships: the case of an internet retail SME

Niall Piercy

Journal of Marketing Management, Volume: 25, Issue: 5-6, Pages: 551 - 570

Swansea University Author: Niall Piercy

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DOI (Published version): 10.1362/026725709X461858

Published in: Journal of Marketing Management
ISSN: 0267-257X 1472-1376
Published: 2009
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URI: https://cronfa.swan.ac.uk/Record/cronfa14708
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last_indexed 2018-02-09T04:46:15Z
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spelling 2013-11-05T11:48:37.9866458 v2 14708 2013-04-24 Positive management of marketing-operations relationships: the case of an internet retail SME 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Marketing Management 25 5-6 551 570 0267-257X 1472-1376 31 12 2009 2009-12-31 10.1362/026725709X461858 COLLEGE NANME COLLEGE CODE Swansea University 2013-11-05T11:48:37.9866458 2013-04-24T12:53:29.5898733 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1
title Positive management of marketing-operations relationships: the case of an internet retail SME
spellingShingle Positive management of marketing-operations relationships: the case of an internet retail SME
Niall Piercy
title_short Positive management of marketing-operations relationships: the case of an internet retail SME
title_full Positive management of marketing-operations relationships: the case of an internet retail SME
title_fullStr Positive management of marketing-operations relationships: the case of an internet retail SME
title_full_unstemmed Positive management of marketing-operations relationships: the case of an internet retail SME
title_sort Positive management of marketing-operations relationships: the case of an internet retail SME
author_id_str_mv 3e89576c562bb25d8dfb59c29514c2d2
author_id_fullname_str_mv 3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy
author Niall Piercy
author2 Niall Piercy
format Journal article
container_title Journal of Marketing Management
container_volume 25
container_issue 5-6
container_start_page 551
publishDate 2009
institution Swansea University
issn 0267-257X
1472-1376
doi_str_mv 10.1362/026725709X461858
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2009-12-31T10:47:01Z
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