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Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise

Niall Piercy

The Marketing Review, Volume: 10, Issue: 4

Swansea University Author: Niall Piercy

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DOI (Published version): 10.1362/146934710X541311

Published in: The Marketing Review
ISSN: 1469-347X
Published: 2010
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URI: https://cronfa.swan.ac.uk/Record/cronfa14721
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spelling 2013-04-24T13:07:19.9801575 v2 14721 2013-04-24 Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article The Marketing Review 10 4 351 1469-347X 31 12 2010 2010-12-31 10.1362/146934710X541311 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T13:07:19.9801575 2013-04-24T13:04:54.3046419 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1
title Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
spellingShingle Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
Niall Piercy
title_short Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
title_full Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
title_fullStr Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
title_full_unstemmed Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
title_sort Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
author_id_str_mv 3e89576c562bb25d8dfb59c29514c2d2
author_id_fullname_str_mv 3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy
author Niall Piercy
author2 Niall Piercy
format Journal article
container_title The Marketing Review
container_volume 10
container_issue 4
publishDate 2010
institution Swansea University
issn 1469-347X
doi_str_mv 10.1362/146934710X541311
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2010-12-31T10:47:03Z
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