Journal article 846 views
Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
Niall Piercy
The Marketing Review, Volume: 10, Issue: 4
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1362/146934710X541311
Abstract
Improving the marketing-operations relationship: case evidence from an internet small-medium-enterprise
| Published in: | The Marketing Review |
|---|---|
| ISSN: | 1469-347X |
| Published: |
2010
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14721 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
4 |
| End Page: |
351 |