Journal article 1063 views
The implications of lean operations for sales strategy: from sales-force to marketing-force
Niall Piercy,
Nick Rich,
Nicholas Rich 
Journal of Strategic Marketing, Volume: 17, Issue: 3-4
Swansea University Authors:
Niall Piercy, Nicholas Rich
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1080/09652540903064738
Abstract
The implications of lean operations for sales strategy: from sales-force to marketing-force
| Published in: | Journal of Strategic Marketing |
|---|---|
| ISSN: | 0965-254X 1466-4488 |
| Published: |
2009
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14714 |
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2013-07-23T12:12:47Z |
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2018-02-09T04:46:16Z |
| id |
cronfa14714 |
| recordtype |
SURis |
| fullrecord |
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2013-04-24T12:56:13.4262425 v2 14714 2013-04-24 The implications of lean operations for sales strategy: from sales-force to marketing-force 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 272a3165694c25efa85725e514ebbcd3 0000-0003-0216-2807 Nicholas Rich Nicholas Rich true false 2013-04-24 Journal Article Journal of Strategic Marketing 17 3-4 255 0965-254X 1466-4488 31 12 2009 2009-12-31 10.1080/09652540903064738 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T12:56:13.4262425 2013-04-24T12:56:13.4262425 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1 Nick Rich 2 Nicholas Rich 0000-0003-0216-2807 3 |
| title |
The implications of lean operations for sales strategy: from sales-force to marketing-force |
| spellingShingle |
The implications of lean operations for sales strategy: from sales-force to marketing-force Niall Piercy Nicholas Rich |
| title_short |
The implications of lean operations for sales strategy: from sales-force to marketing-force |
| title_full |
The implications of lean operations for sales strategy: from sales-force to marketing-force |
| title_fullStr |
The implications of lean operations for sales strategy: from sales-force to marketing-force |
| title_full_unstemmed |
The implications of lean operations for sales strategy: from sales-force to marketing-force |
| title_sort |
The implications of lean operations for sales strategy: from sales-force to marketing-force |
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3e89576c562bb25d8dfb59c29514c2d2 272a3165694c25efa85725e514ebbcd3 |
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3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy 272a3165694c25efa85725e514ebbcd3_***_Nicholas Rich |
| author |
Niall Piercy Nicholas Rich |
| author2 |
Niall Piercy Nick Rich Nicholas Rich |
| format |
Journal article |
| container_title |
Journal of Strategic Marketing |
| container_volume |
17 |
| container_issue |
3-4 |
| publishDate |
2009 |
| institution |
Swansea University |
| issn |
0965-254X 1466-4488 |
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10.1080/09652540903064738 |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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| published_date |
2009-12-31T03:16:51Z |
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| score |
11.017797 |