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The implications of lean operations for sales strategy: from sales-force to marketing-force

Niall Piercy, Nick Rich, Nicholas Rich Orcid Logo

Journal of Strategic Marketing, Volume: 17, Issue: 3-4

Swansea University Authors: Niall Piercy, Nicholas Rich Orcid Logo

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Published in: Journal of Strategic Marketing
ISSN: 0965-254X 1466-4488
Published: 2009
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa14714
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first_indexed 2013-07-23T12:12:47Z
last_indexed 2018-02-09T04:46:16Z
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spelling 2013-04-24T12:56:13.4262425 v2 14714 2013-04-24 The implications of lean operations for sales strategy: from sales-force to marketing-force 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 272a3165694c25efa85725e514ebbcd3 0000-0003-0216-2807 Nicholas Rich Nicholas Rich true false 2013-04-24 Journal Article Journal of Strategic Marketing 17 3-4 255 0965-254X 1466-4488 31 12 2009 2009-12-31 10.1080/09652540903064738 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T12:56:13.4262425 2013-04-24T12:56:13.4262425 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1 Nick Rich 2 Nicholas Rich 0000-0003-0216-2807 3
title The implications of lean operations for sales strategy: from sales-force to marketing-force
spellingShingle The implications of lean operations for sales strategy: from sales-force to marketing-force
Niall Piercy
Nicholas Rich
title_short The implications of lean operations for sales strategy: from sales-force to marketing-force
title_full The implications of lean operations for sales strategy: from sales-force to marketing-force
title_fullStr The implications of lean operations for sales strategy: from sales-force to marketing-force
title_full_unstemmed The implications of lean operations for sales strategy: from sales-force to marketing-force
title_sort The implications of lean operations for sales strategy: from sales-force to marketing-force
author_id_str_mv 3e89576c562bb25d8dfb59c29514c2d2
272a3165694c25efa85725e514ebbcd3
author_id_fullname_str_mv 3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy
272a3165694c25efa85725e514ebbcd3_***_Nicholas Rich
author Niall Piercy
Nicholas Rich
author2 Niall Piercy
Nick Rich
Nicholas Rich
format Journal article
container_title Journal of Strategic Marketing
container_volume 17
container_issue 3-4
publishDate 2009
institution Swansea University
issn 0965-254X
1466-4488
doi_str_mv 10.1080/09652540903064738
college_str Faculty of Humanities and Social Sciences
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hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2009-12-31T03:19:45Z
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