Journal article 494 views
When companies get caught: The effect of consumers discovering undesirable firm engagement online
Colin Campbell,
Niall Piercy,
Daniel Heinrich
Journal of Public Affairs, Volume: 12, Issue: 2
Swansea University Author: Niall Piercy
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1002/pa.1413
Abstract
When companies get caught: The effect of consumers discovering undesirable firm engagement online
| Published in: | Journal of Public Affairs |
|---|---|
| ISSN: | 1472-3891 |
| Published: |
2012
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14716 |
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| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| End Page: |
126 |