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When companies get caught: The effect of consumers discovering undesirable firm engagement online

Colin Campbell, Niall Piercy, Daniel Heinrich

Journal of Public Affairs, Volume: 12, Issue: 2

Swansea University Author: Niall Piercy

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DOI (Published version): 10.1002/pa.1413

Published in: Journal of Public Affairs
ISSN: 1472-3891
Published: 2012
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College: Faculty of Humanities and Social Sciences
Issue: 2
End Page: 126