Journal article 781 views
When companies get caught: The effect of consumers discovering undesirable firm engagement online
Colin Campbell,
Niall Piercy,
Daniel Heinrich
Journal of Public Affairs, Volume: 12, Issue: 2, Pages: 120 - 126
Swansea University Author: Niall Piercy
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DOI (Published version): 10.1002/pa.1413
Abstract
When companies get caught: The effect of consumers discovering undesirable firm engagement online
| Published in: | Journal of Public Affairs |
|---|---|
| Published: |
2012
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa21816 |
| College: |
Faculty of Humanities and Social Sciences |
|---|---|
| Issue: |
2 |
| Start Page: |
120 |
| End Page: |
126 |