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Suboptimal segmentation: Assessing the use of demographics in financial services advertising

Niall Piercy, Colin Campbell, Daniel Heinrich

Journal of Financial Services Marketing, Volume: 16, Issue: 3-4

Swansea University Author: Niall Piercy

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DOI (Published version): 10.1057/fsm.2011.21

Published in: Journal of Financial Services Marketing
ISSN: 1363-0539 1479-1846
Published: 2012
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URI: https://cronfa.swan.ac.uk/Record/cronfa14720
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last_indexed 2018-02-09T04:46:17Z
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spelling 2013-04-24T13:07:19.9801575 v2 14720 2013-04-24 Suboptimal segmentation: Assessing the use of demographics in financial services advertising 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Financial Services Marketing 16 3-4 182 1363-0539 1479-1846 31 12 2012 2012-12-31 10.1057/fsm.2011.21 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T13:07:19.9801575 2013-04-24T13:02:15.5778439 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1 Colin Campbell 2 Daniel Heinrich 3
title Suboptimal segmentation: Assessing the use of demographics in financial services advertising
spellingShingle Suboptimal segmentation: Assessing the use of demographics in financial services advertising
Niall Piercy
title_short Suboptimal segmentation: Assessing the use of demographics in financial services advertising
title_full Suboptimal segmentation: Assessing the use of demographics in financial services advertising
title_fullStr Suboptimal segmentation: Assessing the use of demographics in financial services advertising
title_full_unstemmed Suboptimal segmentation: Assessing the use of demographics in financial services advertising
title_sort Suboptimal segmentation: Assessing the use of demographics in financial services advertising
author_id_str_mv 3e89576c562bb25d8dfb59c29514c2d2
author_id_fullname_str_mv 3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy
author Niall Piercy
author2 Niall Piercy
Colin Campbell
Daniel Heinrich
format Journal article
container_title Journal of Financial Services Marketing
container_volume 16
container_issue 3-4
publishDate 2012
institution Swansea University
issn 1363-0539
1479-1846
doi_str_mv 10.1057/fsm.2011.21
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
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published_date 2012-12-31T03:16:51Z
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