Journal article 829 views
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
Niall Piercy,
Colin Campbell,
Daniel Heinrich
Journal of Financial Services Marketing, Volume: 16, Issue: 3-4
Swansea University Author: Niall Piercy
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1057/fsm.2011.21
Abstract
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
| Published in: | Journal of Financial Services Marketing |
|---|---|
| ISSN: | 1363-0539 1479-1846 |
| Published: |
2012
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| Online Access: |
Check full text
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa14720 |
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2013-07-23T12:12:48Z |
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2018-02-09T04:46:17Z |
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cronfa14720 |
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SURis |
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2013-04-24T13:07:19.9801575 v2 14720 2013-04-24 Suboptimal segmentation: Assessing the use of demographics in financial services advertising 3e89576c562bb25d8dfb59c29514c2d2 Niall Piercy Niall Piercy true false 2013-04-24 Journal Article Journal of Financial Services Marketing 16 3-4 182 1363-0539 1479-1846 31 12 2012 2012-12-31 10.1057/fsm.2011.21 COLLEGE NANME COLLEGE CODE Swansea University 2013-04-24T13:07:19.9801575 2013-04-24T13:02:15.5778439 Faculty of Humanities and Social Sciences School of Management - Business Management Niall Piercy 1 Colin Campbell 2 Daniel Heinrich 3 |
| title |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| spellingShingle |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising Niall Piercy |
| title_short |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_full |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_fullStr |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_full_unstemmed |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
| title_sort |
Suboptimal segmentation: Assessing the use of demographics in financial services advertising |
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3e89576c562bb25d8dfb59c29514c2d2 |
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3e89576c562bb25d8dfb59c29514c2d2_***_Niall Piercy |
| author |
Niall Piercy |
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Niall Piercy Colin Campbell Daniel Heinrich |
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Journal article |
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Journal of Financial Services Marketing |
| container_volume |
16 |
| container_issue |
3-4 |
| publishDate |
2012 |
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Swansea University |
| issn |
1363-0539 1479-1846 |
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10.1057/fsm.2011.21 |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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2012-12-31T10:47:03Z |
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11.08899 |